
Former Sony Exec Says Japan Publishers 'Need' Xbox If They Want To Expand Business
Published on December 13, 2023
Claims it would be tough to "do that just with the PlayStation".
Microsoft's Xbox business is booming thanks to services like Game Pass, but one market it's still trying to succeed in is Japan. After apparently "losing trust" with Japanese studios during the Xbox One era, earlier this year it appointed the former Sony executive Mena Sato Kato as the new director for Japan partnerships.
Kato's job is to apparently reverse the situation in Japan, and now in a new report from Bloomberg, she's declared Japanese publishers "need" Xbox if they want to expand their business, and can't just do it with PlayStation alone. Here's exactly what she had to say:
Read the full article on purexbox.com