YouTuber Breaks Down Xbox's 'Almost Perfect' New Ad Campaign

Offering a different perspective.

Microsoft's new 'This is an Xbox' ad campaign is certainly a bold new step for the platform, as the team continues with its push to open up the idea of 'Xbox' to a wider user base. It hasn't been without its controversies though — especially for us diehard console users — but a fresh video breakdown attempts to offer up a different perspective on the new promo.

YouTuber 'Deadly Headley', who happens to work in advertising, has posted an interesting analysis of Microsoft's This is an Xbox ad campaign - calling it "almost perfect" in setting out to appeal to a whole new audience. We've thrown the full video up at the top of this article, and it's definitely worth watching through if you're interested in where Microsoft might be going with all of this.

Read the full article on purexbox.com