Talking Point: 10 Years Ago, Phil Spencer's First E3 In Charge Marked A Turning Point For Xbox

Games, games and more games.

A decade ago this month, Xbox fans around the world were getting excited for Microsoft's E3 2014 showcase - a showcase that needed to deliver after a tumultuous first year with Xbox One. At the time, Xbox Game Studios boss Phil Spencer had just moved up the ladder into his Head of Xbox role, and it marked a pretty big change of direction for Microsoft's gaming business.

As was stressed right at the start of the team's 2014 briefing, Xbox was beginning to focus on games, games and more games. We can all remember the Xbox One reveal event debacle with 'TV TV TV' spreading around like wildfire, but the turnaround from that was quick, and Team Xbox was once again laser-focused on games by mid-2014. Phil was the man to lead that charge, and we're still grateful for his vision to this day.

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